The Citation House
A guided & immersive experience for harman / kardon
A guided & immersive experience for harman / kardon
The challenge: was to create a fully immersive brand experience for Harman at the PowerUp and Campus trade-fair exhibitions. The concept revolved around a house where we could successgully show off the Harman offering within a familiar home environment. The house could be used for training purposes via a guided tour and hands on experience.
It was important to convey the high quality look and feel of the brand within the solution by raising design style & careful choice of materials including contents, remembering the aspect of sustainability and Nordic simplicity.
We created two design versions based on different price points.
We created two design versions based on different price points.
Concept & story: David Kaye / Jens Brinck
Creative Direction: David Kaye
Stand design: Antti Ylisassi & David Kaye
3D visualisation: Antti Ylisassi
Event Production: Hannele Kallio
Content & Project Management: Martin Gréve
Client: Harman Denmark
Agency: WaveCrest Finland
Agency: WaveCrest Finland
Version 1 – Full size
Version 2 – Compact
