New visual look and story concept for Finnlines Finnsirius launch
Finnlines dominates the shipping routes between Sweden and Finland when it comes to freight and goods. However, with their updated fleet of hybrid vessels, operating between Naantali in Finland and Kapellskär in Sweden, they now have an opportunity to carry also regular passengers alongside the existing lorry drivers.
The brand focus had to be shifted to also accommodate consumer traffic as well as highlighting the new hybrid ships and their upgraded offering and accessibility for a much wider more inclusive audience, such as families with young children & pet owners.
The tone of voice, messaging and visual language was adjusted to focus on a relaxing sea-cation from the passenger's perspective and to create differentiation between the other cruise companies were offering with a more holistic sensory experience, centred around beautiful scenic archipelago. This was easy to highlight since the new boats offering almost 360° panoramic windows allowing the passengers to enjoy a truly immersive yet tranquil nature based experience.
New visual look and feel includes updated brand story, strategic messaging & content in all channels, tweaked colour bands, visual photo assets and sales material in print, digital and video formats.
Creative Direction: David Kaye
Brand story: David Kaye / Tero Mäkinen
Graphic Design: David Kaye & Niina Teikko
Strategic content & messaging: David Kaye & Tero Mäkinen
Content & Project Management: Juho Hakola & Päivi Lehtonen
Content & Project Management: Juho Hakola & Päivi Lehtonen
Visual styling & Photoshoot Co-ordination: Marina Airas
Photography: Aki Rask
Video: Chonky & Joonas Inha
Client: Finnlines
Agency: WaveCrest Finland
Agency: WaveCrest Finland
