Win a trip to the Alps with Arla
Package Design, Concept, Graphics, Pattern Design, Web Design
Rae cottage cheese In-store awareness and campaign lid design and unique prize code.
Consumers go to campaign site for a chance to win a trip plus other prizes.
MAIN CHALLENGE:
To create an on-pack/online campaign with purchase based incentive mechanism.
CREATIVE SOLUTION:
In-store awareness and on-pack campaign.
The mechanism involved registering on the Arla Rae campaign site and adding a unique campaign code found under the product lid.
Consumers got a chance to win a spring trip to the Alps plus other prizes.
