Warner Bros. Comic Con stand design
Complete 130m2 stand design and activations for Comic Con Finland, showcasing the movies Furiosa - A Mad Max Saga & Joker. This was the first time that Finland is hosting the event. The goal was to create an engaging and immersive experience for visitors in line with the style of the movie and create hype with their fans and ideal target audience.
Solution:
Themed Booth utilizing the client's movie graphic layouts, with crafted visually striking and unified spaces highlighting both movies.
Makeup Station: A professional makeup station where visitors could receive Furiosa movie-themed makeup from a professional makeup artist. This feature was popular among Comic Con visitors with many attendees showcasing their themed makeovers throughout the event.
Spin-the-Wheel: To increase visitor engagement, offering a selection of Furiosa themed prizes. This element attracted a continuous stream of participants adding up to the overall booth experience.
Photo Opportunities: The biggest wall of the booth was designed as a Furiosa photo experience where attendees could take pictures, creating memorable moments to share via social media. The Joker movie wall included a working staircase and there was also a prison visitor booth where you could Jokerify yourself using lipstick on the glass divider were particularly popular highlights and frequently found in social feeds from the visitors, journalists and influencers.
Makeup Station: A professional makeup station where visitors could receive Furiosa movie-themed makeup from a professional makeup artist. This feature was popular among Comic Con visitors with many attendees showcasing their themed makeovers throughout the event.
Spin-the-Wheel: To increase visitor engagement, offering a selection of Furiosa themed prizes. This element attracted a continuous stream of participants adding up to the overall booth experience.
Photo Opportunities: The biggest wall of the booth was designed as a Furiosa photo experience where attendees could take pictures, creating memorable moments to share via social media. The Joker movie wall included a working staircase and there was also a prison visitor booth where you could Jokerify yourself using lipstick on the glass divider were particularly popular highlights and frequently found in social feeds from the visitors, journalists and influencers.
Stand design: David Kaye / Pekka Virmalianen
3D mockups: Fair Factory
3D mockups: Fair Factory
Creative Direction: David Kaye
Graphic Design: David Kaye / Niina Teikko
Stand production: Fair Factory
Production & Project Management: Pekka Virmalainen
Photography & Videography: Chonky Films
Stand production: Fair Factory
Production & Project Management: Pekka Virmalainen
Photography & Videography: Chonky Films
Client: Warner Bros Finland
Agency: WaveCrest Finland
Agency: WaveCrest Finland
