Paulig Singapore Launch Concept
The challenge was to launch and create visibility for Paulig's new city coffee Singapore with a goal to create multi-sensory consumer experiences that will bring the brand attributes alive in surprising and memorable ways, using traditional in-store techniques as well as additional out of store activations and awareness with a unified look & feel and acting as premium category leader.
Creative Direction: David Kaye / Tero Mäkinen
3D Visualisation: Antti Ylisassi
Graphic Design: David Kaye
Client Management: Päivi Lehtonen
